2022 midterm elections ad spending expected to break records
Virginia | September 30, 2021
The 2022 midterm election cycle will likely set a new record for ad spending, according to a report from a top national ad tracking firm. AdImpact projects that $8.9 billion will be shelled out to run TV, digital and radio ads in the 2022 races, which would be the highest ever for a midterm election cycle. New data from AdImpact indicates that expenditures so far by campaigns, party committees and outside groups is pacing far ahead of previous cycles. Total spending through the first nine months of this year has hit $774 million, a 61% increase over the same point in 2019, during the 2020 election cycle, which included ad spending in the Democratic presidential nomination race. And the 2021 figures are a whopping 214% increase over the same point in 2017 – during the 2018 midterm election cycle…. (Excerpts from Fox Business)